A good church logo, as the foundation of a church’s brand, assists the goals and vision of the church websites it represents in a memorable, consistent, and aesthetic way. A church website’s design is another way to communicate this vision. Check this out!
The design of a church’s website serves as its digital “front door.” Let’s face it: if you’ve ever planned to visit a church, you’ve probably done your research online before ever setting foot in the building. This is still true for the vast majority of churchgoers today. Some churches are finally acknowledging that their visitors’ first interaction with them may be online.
The bottom line is that every church should be aware of how their church is represented on the internet. Many, unfortunately, are not. Many church websites provide a poor user experience. There is no clear vision or mission. Out-of-date information Design flaw. The navigation is perplexing. The list goes on and on. Too many churches believe that simply having a website is sufficient, never questioning what their website accomplishes or how it communicates.
Although we believe that all churches have a responsibility to have a website that communicates the truth of Jesus Christ, we also believe that a church website can never provide an accurate picture of a church’s spiritual health. You can listen to sermons online, read articles by the church’s pastors, and even make online donations, but what it all boils down to is living in a community with the people of the church. Simply visiting a church’s website does not imply that you are fully engaged with that church. A good church website’s primary goal should be to get its users involved with other people. With that in mind, let’s look at some of the characteristics that make up a good church website.
– Clear Sight
– Appealing Design
– Excellent Information Architecture
– Motivating Calls to Action
– Genuine Content