If you’re new to digital marketing, you’re probably aware that you should be advertising on Facebook. After beginning as a social network for close friends and family, it has evolved into a platform that has altered our perceptions of media, marketing, and technology.

More and more businesses, regardless of size, rely on Facebook advertising, whether it’s their only form of marketing or only a portion of their marketing operations. So, advertising on Facebook still pays off, but let’s look at what makes it such a great platform for advertising. Read more about King Kong’s Facebook marketing customer reviews for references.

1. It’s a good way to get traffic from active users.

Facebook reported 1.96 billion daily active users in the first quarter of 2022. As one of the most popular social media platforms, it has altered the way businesses advertise. Digital ads accounted for 51% of total advertising spend in the United States alone (which includes, Facebook, among other things). Furthermore, since acquiring Instagram in 2012, your Facebook advertisements have been seen by an even broader range of users, reaching a diverse set of demographics.

2. Ads and audiences are highly customizable.

We already mentioned the large number of Facebook users that you can reach, but it gets even better: when creating Facebook PPC ads, you can create custom audiences for each Facebook advertising campaign you create, just like in Google Ads. These targeting options are highly customizable, allowing you to reach custom audiences based on their age, location, hobbies, interests, and so on, making it even easier to reach your potential buyers.

3. Ad campaigns are simple to set up and produce quick results.

While Facebook’s Business Manager tool requires some practice to get up and running and reach its full potential, the initial set-up and publication of your first ad are simple. Aside from the ease of setup, the large reach of active users and flexible ads provide quick results. According to one study, 57% of consumers say social media influences their purchasing decisions. Of that 57%, 44% said Facebook was the most influential social media platform.