Have you ever questioned how those annoying advertisements seem to know your whereabouts and what you’re doing? The geofencing companies are the solution to that problem.
Companies specializing in “geofencing” use GPS technology to construct virtual boundaries around particular sites. Then, when users enter or leave the area, these geofences can start several different actions, such as delivering push notifications or showing them advertisements.
However, there’s still more! In addition to setting up these virtual limits, geofencing firms also gather and analyze data from users that enter the geofence. The user’s behavior and preferences, such as the best times to visit a business or the kinds of goods they are most likely interested in, can be tracked using this data.
How can these geofencing businesses know where I am and what I’m doing first? Simply tracking your whereabouts is the solution. Most smartphones and other mobile devices are equipped with a GPS that lets websites and apps follow the user’s location. The provider of the geofencing service is informed when a user enters a geofence and may then send push alerts or display advertisements.
Don’t worry; there isn’t only Big Brother-style surveillance going on. Companies that use geofencing take user privacy seriously and abide by all applicable laws and rules. Additionally, users can decline location monitoring and push alerts if they so desire.
So keep in mind that the next time you’re inundated with advertisements for a local restaurant or shop, geofencing is to blame. These businesses employ location-based advertising to ensure that the advertisements you see are pertinent and helpful to you.
In essence, geofencing businesses employ GPS, location monitoring, and data analysis to establish virtual boundaries, set off events, and serve users with location-based advertising. Like a secret ingredient, it improves the consumers’ ability to customize, find relevant, and benefit from advertising.